Learn how to play King's famous match-3 puzzle game and have a great time! Candy Crush Saga is a popular match-3 puzzle game that has been played over a trillion times.

In this sweet puzzle game, you have to match, pop, and blast candies to get to the next level and get a sugar rush! Master match-3 puzzles by thinking quickly and making smart moves to match pictures. You'll get sweet bonuses and candy groups that taste great.

Match three or more candies in a row to make jam, and use jelly fish to blast your way through the extra sticky tasks. In thousands of puzzle levels, you have to blast jam and chocolate to get sweet candy juice. Each level will make you want more.

BECOME THE MASTER OF THE CANDY KINGDOM
- Win thousands of sweet matching puzzles: with new puzzles added every 2 weeks, your sugar fix is never far away!

WIN CANDYLICIOUS REWARDS
- Spin the Daily Booster Wheel to receive jelly fishes and other tasty rewards! Master time-limited match 3 challenges to earn boosters and clear the jelly!

VARIETY OF SUGAR-COATED PUZZLE GAMES
- Sweet ways to play! Play match 3 game modes and more including Sweet Escape and Clear the Jelly.
- Level up playing match 3 puzzles that range from easy to hard, accessible online or offline.

BLAST CANDIES WITH FRIENDS
- Match and pop candies to get to the top of the leaderboard! Compare scores with friends and find out who’s the match 3 master!
- Enjoy the sweetest of match 3 puzzle games around!

King's Candy Crush Soda Saga, Farm Heroes Saga, and Pet Rescue Saga are also fun puzzle games that you might like if you want to get better at them.

You can play Candy Crush Saga for free, but you have to pay to get some in-game things. To turn off the payment option, go to your device's settings and turn off in-app purchases.
 

Get ready to crush those bright candies and match your way to win. You can do this without any limits because this game is perfectly set up for online play, even on your trusty Chromebook. When you're at school during a break or just want to relax after class, Candy Crush Unblocked is the perfect game to play with friends. The best part? The fun of working puzzles can be accessed right from your browser, without the need for flash. Get ready to test your brains and satisfy your sweet tooth at the same time.

How Candy Crush Saga's Riccardo Zacconi became a game king?

Co-founder of King and creator of "Candy Crush Saga," Riccardo Zacconi sold the company for $5.9 billion in 2016. In an interview with CNBC, he talks about the game that millions of people around the world love.

In 2003, Riccardo Zacconi's company almost went out of business. After the dot-com bubble burst, Zacconi put all of his money into Midasplayer, a new game company. He and his co-founders spent a year trying to get investors but failed. It was almost Christmas, and they had to get the money before the holidays or have to close the business.

Zacconi put about $500,000 into the business from the sale of the dating website uDate to Match.com. He also sold all of his things and stayed with a friend to try to keep all of his personal costs as low as possible.

At the beginning of 2003, he and his co-founders put money into Midasplayer. "After that, I put the rest of my money there in August 2003." And we were pretty much all in on the adventure, in the boat. So, we had to find our way. "There was no way out," Zacconi told "The Brave Ones" on CNBC.
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Mel Morris, the founder of uDate and Zacconi's old boss, then stepped in as an investment and saved Midasplayer. But Morris couldn't give out the cash until his trustees gave their OK, and there was no sign of that paper coming through.

It was almost Christmas Eve, and Zacconi thought he had to close the business.

"I had a flight back to Italy planned for that evening." And the papers that were signed and had the money still hadn't come. He said, "So we would have had to sign to close the business that day."

"And I'll never forget." Being there means I was sitting on the floor with my co-founder. It was really terrible. We heard a fax coming through all of a sudden. The fax machine also stopped working in the middle of the message. We got a new fax machine. The deal was made and signed. "That way, we could go on," he said.

The company was saved and went on to become one of the most famous gaming companies in the world. According to data from consulting firm Sensor Tower, "Candy Crush Saga" made $258 million in sales in the third quarter of 2019. This was the first of many problems the company would have to solve before "Candy Crush Saga" could be played by a lot of people.

He might have done better as a doctor. He was born in 1967 and grew up in Rome, Italy. After high school, he worked at his dad's dentist office.

"I told him, 'Look, thank you so much.'" It's a wonderful chance. It's a shame. I'd rather do something else, though. It was just that I didn't know what that something else would be, Zacconi told "The Brave Ones" on CNBC.

He had always been interested, something he got from his dad. "I've always wanted to start my own business and be my own boss." I got this from him. Because he always said that being his own boss and not having to answer to anyone else was important to him, Zacconi said.

His mom was an artist who ran away during the Hungarian Revolution. „She ran away from Hungary in 1956 with only a toothbrush on her. In addition, they were able to start over from scratch. So, the main things I learned from her were these two. You never give up is the first one. "The second is that you can live well... without much," he said.

He went to Luiss University in Rome to study economics because he "had no idea" what he wanted to do for a living. He said, "I was trying to keep all of my options open, and I thought economics would give me the chance to do that." He went to Germany to study the ideas of economist Eugen Schmalenbach for his thesis, which was about how economic principles can be used in accounting.

He got hired by the management consulting company LEK while he was in Germany, which led to a job at Boston Consulting Group (BCG) and then a job at the online portal Spray Network. Some of the leaders he met at Spray would go on to help him start King.

"Each point in my life was a surprise that led to the next." So, my first chance came when I went to Germany and started working as a consultant... I only planned to stay in Germany for 18 months. I stayed in Germany for ten years in the end. "I got Spray in 1999, which was another lucky break," he told CNBC.

Zacconi says that Giovanni Fiori, a professor at Luiss University, gave him the thesis idea that led him to Germany in the first place. "At a university event where he spoke, he told everyone that the thesis he did with me was one of the reasons he was so successful," Fiori said.

Fiori said that dedication is "a lesson for everyone," no matter what the subject is. Guys, if you have a job to do, you have to do it whether you want to or not. That's what I tell all of my kids.

I learned that "nothing is impossible" when I worked as a management expert.

"You begin a project with a question. This is usually something you haven't done before." "And you need to tell the board what you think about this," he said.

"And you only have a certain amount of time." At the end, you know that these findings will be shown at a certain time. There is also always a show. He said, "After a while, you learn that you will always get it done."

He learned to think outside the box at BCG, where he worked from 1993 to 1997. "That's something that has always been very helpful to me in my job and in my life." He told CNBC, "Just by thinking about the opportunities and the risks...two steps ahead, you can lower the risk, lower the cost, or raise the opportunities."

Antonella Mei-Pochtler, a senior advisor at BCG and a past coworker of Zacconi's, said that the two of them got along well because they both loved consumer goods. She told CNBC, "We knew what really moves people and the value of creativity and strong analytics."

In 1999, Zacconi became the executive director of the Swedish company Spray Network. Spray Network was an online portal like Yahoo that was popular during the dot-com boom.

"We went from about 20 people to 800 by the end of the year." "It grew very quickly, and it was a real tech bubble story," he talked about. But it wasn't making enough money to stay in business, so in 2000 it was sold to Lycos.

"In a short amount of time, we spent $100 million." We sold the business in the end, but it was for shares instead of cash. You learn things like that over time. The shares lost all of their value. In other words, it was a great time. "But in terms of money, I didn't make any," Zacconi remembered.

In 2001, he became an entrepreneur in residence at Benchmark Capital and was in charge of coming up with new business ideas. "I had fifty ideas when I got here." One of these ideas was to meet people online. I killed the other 49. The best idea was this one. Zacconi told CNBC, "This idea came to us because when we were at Spray, one of the many products we created was in-app dating."

Zacconi saw how well Match.com did in the U.S. and wanted to bring a paid dating site to Europe. SprayDate was free to use at first. So, he went to see Mel Morris, the founder of the website uDate, and told Morris that Benchmark wanted to invest in his business.

"But he turned down the offer because the business was making a lot of money," Zacconi said. "Instead, he made me an offer to join and help build Date in Europe." He took the job, and soon after, uDate was sold for $150 million in stock to USA Interactive, the company that owned Match.com (now InterActiveCorp). He told CNBC that he cashed in, making about £350,000 ($449,000) from the sale.

With some of the money from the sale of uDate, he helped start King in 2003. At the time, it was called Midasplayer. Toby Rowland, who used to be the marketing head of uDate, was one of his co-founders. The others were Sebastian Knutsson, Patrik Stymne, Thomas Hartwig, and Lars Markgren, all of whom used to work for Spray.

He was in charge of coming up with new ideas, Hartwig was in charge of engineering, Stymne was in charge of systems architecture, and Markgren was in charge of marketing.

But it was hard to get money. "I think we all got out of the dot-com crash a little scratched up..." beginning a new business. Knutsson told CNBC, "We knew it would be hard to get more money, so we all had to use the money we already had." "I know Riccardo pretty much just slept on a friend's couch." He lived there for almost two years. That was a hard time for all of us, I think.

After finally getting Morris to give them money on Christmas Eve 2003, Midasplayer made more than 200 games. "The first idea was to hold competitions where people could play against each other for free or a small fee." A game would only have one level. He also said, "The winner of the tournament would be the person who finished this one level with the highest score."

At first, the company put its games on Yahoo and AOL to see which ones people liked best. By 2005, it had saved enough money to buy the domain name King.com from an English teacher named Peter King. That same year, it changed its name to King.com. "He accepted our offer, and I believe we paid him around $200,000 to $300,000 at the time. That was a huge amount of money for us, but we thought it was a great URL."

Since 2007, Facebook has let game developers use it. King chose six or seven employees out of about 100 to test the app. But it took over two years to get into Facebook.

The year 2009 was when King's competitor Zynga released a game called "Farmville," which became a huge hit. That was also the year that Facebook began to grow very quickly. So, from April 2009 to the following year, Facebook had a huge effect on Yahoo, one of our most important companies. "We were Yahoo's most important partner in games," he said.

Zacconi called that time "the most stressful in my life" because he had to deal with the demands of workers, investors, and the board.

"Being honest is the best way to manage both the shareholders and the board, as well as the team." People aren't stupid. He said, "You should tell them the truth about how things are, not a pretty story about how things could be and how fine everything is."

He would show people a picture of two people sitting under a beach umbrella. Then he would zoom out to show that the two people were sitting in an hourglass shape, with sand running out from under them.

"Yet, we are still making money." "We'll be fine, though, because we have players who will stick with us," Zacconi would tell them. He said, "But we're losing players and slowly losing money. It's only a matter of time that we need to crack Facebook or we will go out of business."

Zacconi split King in half and gave one half of the company to test things out on Facebook. That group was split up into more groups, and each team worked on coming up with new ideas for games to put on the site.

"We started six different projects at the same time while we were trying to figure out how to break into Facebook." "We thought we had to come up with new ideas pretty quickly," Knutsson said.

"We had one big mistake that we pretty much shut down right after launch." Some of our games were just okay, but we were still happy with them. But our first story, the "Bubble Saga," was the last of the six. That really took off. From that point on, we chose to focus on Facebook and make more sagas.

Each level in a story lasts only one to two minutes, and players can see how far they've come on a map.

Knutsson came up with the idea for "Candy Crush Saga" while he was in the bathtub. He wanted to use things that were easy to find to make "the best match-3 game ever" because Zacconi had pushed him to do so.

„Most of the games before had jewels or valuable metals, but nothing you'd see in real life. And I thought, "Let's base it on candy." something that draws people to it easily. They look nice. You can eat them. And everyone can see it. "It made the game stand out in the market," Knutsson told CNBC.

Zacconi said that the game is simple to learn but hard to get good at. "You need to match three of the same kind of candy." After that, they're no longer in the game. They also make a score. There are also a huge number of levels. You need to get a certain number of points to move on to the next level. "You can play with friends too," he told her.

You can play "Candy Crush Saga" for free, and each player gets five lives. A player loses one life for every failed level. After losing all five lives, they must either wait 20 minutes for the game to begin or pay 99 cents.

"Candy Crush Saga" came out online at the beginning of 2012 and on Facebook later that same year. But when King's competitor Zynga put out a game that was similar, it hurt King a lot. Zacconi told CNBC, "For the first time, we saw our users going down and our sales going down."

It wasn't until King put "Candy Crush Saga" on phones that the number of users really took off. King made the game work on a lot of different systems, so players could easily switch between their computers and their phones and still be in the game. This cross-platform approach is what made the game so popular.

"The game came out in November 2012." The game... went through the roof by the end of the month. "In all my life, I've never been through anything like that," Zacconi said.

"The users shot up like a rocket..." In October 2012, we had a board meeting where we made plans and set budgets for the whole year of 2013. We were already done with the whole plan for the next year by the end of November.

More than 500 million copies of "Candy Crush Saga" were downloaded in its first year on Facebook, iOS, and Android. The game was also said to be making more than $600,000 a day from in-app sales. After that, it had a few hundred levels. That number is now over 5,000.

As Mei-Pochtler at BCG says, it also reached a new kind of player. "Everyone thinks of gamers as guys sitting in front of a TV." I loved that he thought about girls using cell phones or smartphones. "It has a lot to do with how much he cares about other people," she said.

King went public on March 26, 2014, and each share cost $22.50. But on its first day, its shares fell more than 15%, hitting a low of $18.25 during the day and ending the day at $19. Zacconi said this was because the market was worried about how well the company would do.

"Once you go public, you have to report every three months." Despite that, we worked on long-term games and made games that were new and different which takes more time. We also did the IPO. It wasn't easy to do the IPO. We were worth more than $7 billion when we went public. "But the price of the stock dropped," he said.

"The markets were very interested in whether or not the game would still be there in a few years." Is it just a one-hit wonder that will be forgotten in a few years?"

It looks like not. On November 3, 2015, Activision Blizzard, a big name in video games, said it would buy King for $18 in cash per share. This would value the company at $5.9 billion, which was 16% more than King's ending price that day. "Candy Crush Saga" would join the games made by Activision Blizzard, which also makes "Call of Duty" and "Overwatch." Zacconi stayed on as CEO of King, while Knutsson stayed on as chief creative officer and Stephane Kurgan, who had been CEO since 2011, became chief operating officer.

In the same year, Zacconi, Knutsson, Markgren, Hartwig, and Stymne started the angel investment fund Sweet Capital with Christian Dorffer, an entrepreneur. Fortune says that the average amount of money it invests is between $500,000 and $1.5 million, and it asks for between 5% and 20% in return.

"We're giving the founders all the experience we've gained over the last 20 years, not just money." Like, "How do you make a business bigger?" How do you make that kind of team? How do you go to different places and deal with the different cultures there? CNBC that Knutsson said.

Zacconi said that Sweet Capital is their own money and not money from a third party. They invest in mobile consumer companies when they think they can help the founders.

"We lived through both good and bad times." "We learned that you have to wait and trust the founder," he added.

Zacconi was to step down as CEO of King in May 2019, and Humam Sakhnini, who had become president of the company in January, would take over the job. Zacconi is now the chair of the company and made about $19.8 million in 2018, which includes bonuses and stock option awards.

How does he feel about risk in general?

"If you really want something, the only thing that could go wrong is not going after it."

Nice.

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